50,000+ enquiries in 4–5 months. ₹10 cost per lead. A CRM where there used to be a spreadsheet.
AVRO India Ltd. has been making plastic furniture — chairs, tables, cabinets, stools — since 1996. A ₹100 crore business with a real distributor and dealer network across the country, selling direct through Amazon and marketplaces too.
On paper, a market leader. Online, almost invisible.
Here was the paradox: a company this established, with genuinely good products, had low brand recall and no system holding its growth together. The offerings were strong. The execution around them wasn’t.
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Leads lived in a spreadsheet
Every enquiry — from TV ads, social, IVR calls — landed in generic Excel and Google Sheets. No tracking, no source data, no follow-up trail. Leads slipped through the cracks daily, and nobody could see where.
A big brand with a small voice
Decades in the market, and still low brand recall. Competitors newer and smaller than AVRO were winning attention simply because they showed up online and AVRO didn't.
Good offers, unorganised delivery
The products and deals were strong. But the way they reached customers — content, messaging, follow-up, sales handoff — was scattered and inconsistent.
No shared system across the team
Area sales managers, the internal sales team, and distributors were all working in their own way. Coordination happened on memory and phone calls, not on a system everyone could see.
1 · We built the lead engine (CRM + tracking)
AVRO's leads came from everywhere — TV ads, social CTAs, and campaigns all funnelling into IVR calls — but none of it was tracked. We implemented Bitrix24 as their CRM and mapped every source into it: IVR calls, Meta Ads, and bulk uploads. It took many working sessions to understand their process and build it right — but for the first time, every lead had a home, a source, and a trail.
2 · We gave the brand a story worth hearing No rebrand.
AVRO's identity was solid — it just wasn't being felt. We built emotional storytelling around the brand, sharpened the existing messaging, and made a 1996 furniture company feel like one people wanted to talk about. Across Instagram, Facebook, LinkedIn and YouTube, we built a presence that stood out from the competition.
3 · We put SOPs where there were none
Lead handling. Follow-up. Sales handoff. Branding and marketing processes. We documented the workflows that used to live in people's heads, so the business could run on a system instead of memory — and then we trained AVRO's internal team to work inside it.
4 · We stayed close and hands-on
This wasn't remote. We spent over a month working from their office, with regular visits after, coordinating directly with their area sales managers and internal teams — so the strategy didn't just get delivered, it got implemented.
Enquiries in 4–5 months
Cost per lead
Platforms scaled
Months to get there
Generated through social media, influencer campaigns, and Meta Ads — with a cost per lead of just ₹10.
Follower growth and reach climbed across every platform. But the number that mattered most to AVRO wasn’t a metric on a dashboard:
We drove the enquiries, the reach, and the brand recall — the things marketing controls. Converting those leads into closed sales depends on pricing, product, and a sales floor that isn’t fully in our hands, and we’re honest about that.
What we can say plainly: before us, leads were invisible and the brand was quiet. Now the enquiries are flowing, tracked, and the market knows AVRO’s name.
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We’re not done. Our work with the AVRO Group is ongoing — and expanding.
Sitting on a great product the market doesn’t know about yet?
That’s exactly the problem we’re built to solve. Tell us about your brand — we’ll show you where we’d start.
+91 898 7512 402
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