7K → 70K followers on Instagram. 20,000+ enquiries. Built on organic reach and story, not ad spend.
AVRO Recycling is the recycling arm of the AVRO India Group — a serious, established player in a serious, unglamorous industry: plastic recycling.
It’s the kind of business everyone agrees is important and almost nobody finds interesting. And that’s exactly the problem. In a category where every brand posts the same factory photo and the same line about saving the planet, standing out isn’t about shouting louder — it’s about being the one brand that actually makes people feel something.
That’s the challenge we took on: make recycling worth watching.
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A category with zero attention
Recycling brands are invisible online. Not because they're small — because nobody has cracked how to make the industry interesting. AVRO Recycling was starting from near-zero awareness in a space everyone scrolls past.
Two audiences, one channel
AVRO Recycling had to speak to businesses and the public at the same time — trade buyers and everyday people — with content that usually only works for one or the other.
"Good for the planet" wasn't enough
Every brand in the space says it. Sustainability was the baseline, not a differentiator. The brand needed an angle that was actually its own.
No system to hold the growth
Like the wider group, leads and enquiries weren't tracked or structured. Interest could be generated — but without a system to catch it, it would leak straight back out.
1 · We found the story the category was missing
Instead of announcing sustainability, we built emotional, watchable storytelling around AVRO Recycling — content that made a recycling brand feel human, purposeful, and worth following. Across Instagram, Facebook, LinkedIn and YouTube, we gave the brand a voice that stood out in a silent category.
2 · We built for reach, organically
The growth from 7K to 70K followers wasn't bought. It came from content built to be watched and shared — reels, storytelling, and consistent, category-aware posting that pulled people in without paying for every impression.
3 · We turned attention into enquiries
Reach only matters if it converts to interest. Through social, influencer campaigns, and targeted activity, we generated 20,000+ enquiries — real people and businesses raising their hands.
4 · We connected it to a system
Enquiries were mapped into a tracked, structured pipeline — so interest didn't vanish into a spreadsheet, and every lead had a source and a trail. The same growth infrastructure we built across the group.
Instagram
followers
Enquiries
generated
Platforms
scaled
Driving the follower growth
Ten times the Instagram following, built organically. Over 20,000 enquiries generated. And a brand that went from invisible to recognised in a category most agencies won’t even touch.
We drove the reach, the following, and the enquiries — what marketing controls. Turning enquiries into closed business depends on factors on the ground that aren’t fully in our hands, and we won’t pretend otherwise.
What we can say plainly: a recycling brand that nobody was watching now has 70,000 followers and a steady flow of tracked enquiries. In this category, that’s almost unheard of.
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We’re not done. Our work with the AVRO Group is ongoing — and expanding.
Sitting on a great product the market doesn’t know about yet?
That’s exactly the problem we’re built to solve. Tell us about your brand — we’ll show you where we’d start.
+91 898 7512 402
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